Throw corporate identity program functional aspects of individual brands in the firm’s portfolio can be augmented, enabling the consumer to select brands for assessment of the values of competing firms.
Firms developed powerful corporate identity programs by recognizing the need first to identify their internal corporate values, from which floor employees attitude and specific types of staff behavior secondly, to devise integrated communication programs for different external audiences
Pingback: Randeep Singh: Rising Star in Indian Badminton From Karnal, Haryana, India