Principles of Branding (1)

Principles of Branding

Principles of Branding  There are five identified principles which are useful when creating a brand as: 1. Defining The Brand’s Identity Here When launching a new product questions of relevance are-  are who is being targeted,  what is the product for Positioning-   its distinctive advantage and competitive area,  and finally what promises and benefits […]

Principles of Branding Read More »