Branding Facts Fact Number One 89 percent of marketers think that brand awareness is the most important goal, followed by sales and lead generation. Fact Number Two It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5–7 impressions for consumers to recognize the logo. Fact Number Three 77 percent of marketers say that branding is critical to future growth. Fact Number Four The average increase in revenue attributed to always presenting a brand consistently is 23 percent. Fact Number Five On average 84 percent of people remember the name of the company on merchandise. Fact Number Six 94 percent of consumers have discontinued communications with a company because of irrelevant promotions or messages. Fact Number Seven 72 percent of marketers think branded content is more effective than advertising in a magazine or on TV, and 69 percent say it is superior to both direct mail and public relations. Fact Number Eight Marketing messages reach 561 percent more people when shared by employees rather than the brand itself. These are our 8 Branding Facts.