89 percent of marketers think that brand awareness is the most important goal, followed by sales and lead generation.

It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5–7 impressions for consumers to recognize the logo.

77 percent of marketers say that branding is critical to future growth.

The average increase in revenue attributed to always presenting a brand consistently is 23 percent.

On average 84 percent of people remember the name of the company on merchandise.

94 percent of consumers have discontinued communications with a company because of irrelevant promotions or messages.

72 percent of marketers think branded content is more effective than advertising in a magazine or on TV, and 69 percent say it is superior to both direct mail and public relations.

Marketing messages reach 561 percent more people when shared by employees rather than the brand itself.