Branding Concepts

Principles of Branding (1)

Principles of Branding

Principles of Branding  There are five identified principles which are useful when creating a brand as: 1. Defining The Brand’s Identity Here When launching a new product questions of relevance are-  are who is being targeted,  what is the product for Positioning-   its distinctive advantage and competitive area,  and finally what promises and benefits …

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Concept of Branding

Concept of Branding

Concept of Branding In management context , branding is a symbolic representation of information associated with a  product or service . a brand particularly  consists of a  name , logo , other visible features including colour combinations , fonts , images , symbol, etc . A brand raises a number expectation In the minds of …

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Importance of Branding

Importance of Branding

Importance of Branding  Branding has following importance for different categories: To consumers 1. Easy to Recognize  The existence of a brand name allows the consumer to identify the brand in the market clutter.  This is because the brand has distinctive packaging,  colour,  design, etc. 2. Availability of Quality Products  A brand is an assurance of …

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